Paris Hilton is more than a global icon—she’s a visionary entrepreneur who has spent her career setting trends, breaking boundaries, and redefining what it means to be a modern businesswoman. Her fragrance empire began as a true passion project, born from a desire to share her personal love of scent and connect with fans in an intimate, lasting way. In 2004, she changed the celebrity fragrance game with the launch of Paris Hilton for Women, setting a new standard for star-powered scent. Now, 20 years and 30 fragrances later, Paris remains deeply involved in every step of the creative process. From the name to the notes, every detail is unmistakably hers—authentic, ICONIC, and forever Paris.